Corporate web design
Arecad, a leading engineering company specialized in the design and implementation of high-tech projects for broadcast media, audiovisual rooms, Smart buildings and Smart homes, is embarking on a new phase as a company. Its evolution is aimed at consolidating its position as the best technological ally for communication and comfort in corporate environments.
Expanding its services to offer comprehensive projects and address diverse daily needs with innovative solutions, Arecad is at the forefront of technology, committed to providing quality services. In a previous stage, the company completely transformed its visual identity, with the collaboration of Cristina Silverio, in charge of the new branding of the company and with whom I formed a great team.
Under the slogan “Innovation and Commitment”, the web design stands as the tangible expression of Arecad’s new brand positioning. dynamic and contemporary, this design seeks to differentiate itself from the competition, with an emphasis on conveying a sense of maturity in the company’s online presence.
We undertook the task of redesigning and modernizing Arecad’s existing website in order to specifically address their target audience. The more modern design focuses on the profile of your buyer persona rather than just highlighting the company’s achievements. The top menu is divided into two key sections: “Companies” and “Individuals”, each housing services designed to meet the needs of specific audiences.
The main objective of the website is to generate leads interested in projects, so the “Let’s talk” button is always present in the top menu. This button displays a side window that facilitates a quick and accessible contact for visitors. This strategic approach seeks to optimize the user experience and encourage effective interaction with potential customers.