BRANDING + Corporate web design
Alaboca, a catering company based in Vitoria-Gasteiz, in the Basque Country, specializes in providing catering services for organizations and events.
We started an integral design process that included the creation of a new corporate image and the definition of the brand positioning.
This strategic approach provided the essential guidelines that were later incorporated into web design. In addition, we conduct extensive keyword research and competitive analysis to identify and maximize opportunities. This preliminary work significantly streamlined the design and construction process, avoiding unexpected surprises.
Starting from scratch, we developed an updated site architecture that incorporates an intuitive flow and a more user-friendly experience, inviting visitors to explore with ease. By creating a dedicated page for each catering service offered, we highlight the breadth of Alaboca Catering’s work. We carefully selected photographs intended to connect emotionally with the audience, capturing the personality and attention to detail that define the Alaboca Catering team.
The main objective of the website was to attract new customers. Currently, 90% of Alaboca’s customers come from its website, which operates continuously, working for them 24 hours a day, 375 days a year. This approach has proven to be highly effective, consolidating Alaboca’s online presence as a powerful tool for customer acquisition.